Helping prospective students make decisions about their future

With college application season approaching in the U.S., tens of millions of people of all ages face important and complicated decisions regarding their higher education. Online research helps students decide whether to go to college, which school to attend, the level of education or training to pursue, and the costs they will incur. Each year in the U.S., there are hundreds of millions of Google searches related to educational institutions.

Now when people search for more information about these colleges and universities, Google will display in-depth search results from the U.S. Department of Education’s College Scorecard, that detail graduation rate, average total cost with aid, average salary after attending that institution, and updated data on acceptance rate and undergraduate tuition and fees.

[edu] search US DoE 3

By surfacing this information directly in Search, people will have access to detailed information and data as they approach decisions about higher education. Now whether they’re looking for average tuition costs with financial aid, searching for a school with a high acceptance rate, or projecting how long it will take to pay off student loans based on average salary after graduation, Google can provide that first step into deeper research online.

Research is just the first step in a student’s journey to higher education. We hope that our in-depth search results will help them to discover opportunities, gain access to relevant content, and prepare for the next step in their education.

Getting college information into the hands of those who need it, when they need it

As students and families share their hopes for the future, we want to make it easier for college to be a central part of that conversation. More historically underserved students are enrolling in college for the first time; more students are graduating from college than ever; and new student loan defaults, delinquencies, and forbearances are on the decline. Today, a college degree is the surest pathway to the middle class, with college graduates earning $1 million more over their lifetimes.

Through reforms to make colleges more affordable and accessible, we’re helping more students earn their college degree. We’ve simplified the Free Application for Federal Student Aid (FAFSA) by making it available earlier and by letting families use the previous year’s tax information, rather than making them estimate taxes for the current year. We’ve made it easier by allowing families to import tax information directly from the IRS. We’ve also doubled federal financial aid investments, created better, more affordable debt repayment options and promoted innovation and competition to bring down college costs and improve the quality of education. All of those changes have helped lower the barriers to applying to college.

These accomplishments are quantifiable. Then, there are those that aren’t — like how we are turning conversations from “Can I even afford college?” to “Where should I go?” and “What should I study?” or “How can I serve the community with my college education?” Those questions are now easier to answer than ever because of tools like the College Scorecard — and with the help of Google’s technology, this data will now be easily accessible to more people nationwide.

Designed hand-in-hand with students, parents, educators, researchers, policymakers and counselors, the College Scorecard has the most comprehensive data ever published about college costs, graduation rates, employment outcomes and student debt for every college. The dataset includes nearly 2,000 elements for more than 7,000 institutions, dating back 18 years.

With the College Scorecard, students and families can have better information to answer their college questions when looking into which schools to apply to. Starting next year, the FAFSA will direct students to the College Scorecard so that they can expand their college search and make the most informed college decision. And anyone — teachers, counselors, policymakers, researchers and school leaders — can use the data to support students’ success.  

We’re thrilled that starting today you can find college cost, graduation and earnings information from the College Scorecard directly in Google Search. Hundreds of millions of students and families pursue their college questions through Google, where trillions of searches are made every year. By featuring this data front and center, Google is helping more students and families get the information they need when they need it

Colleges

Google is also part of a robust and diverse group of organizations and companies committed to improving college access, affordability and outcomes. Organizations such as the College Board, ACT and Common App are encouraging students to use the College Scorecard and FAFSA to find schools that are good values before they submit their college entrance exam scores and their college applications. Apps such as  College Abacus, and Pell Abacus are building College Scorecard data into college search tools oriented towards low-income students while federal agencies such as the Department of Veterans Affairs and Department of Defense are building the data into their college search tools to ensure that students have the information they need to apply their service member and veterans’ benefits at high-quality schools.

Together, we’re working to let all hard-working students know that they have the resources and supporters there alongside them every step of the way so that they can reach their educational goals.  

Getting college information into the hands of those who need it, when they need it

As students and families share their hopes for the future, we want to make it easier for college to be a central part of that conversation. More historically underserved students are enrolling in college for the first time; more students are graduating from college than ever; and new student loan defaults, delinquencies, and forbearances are on the decline. Today, a college degree is the surest pathway to the middle class, with college graduates earning $1 million more over their lifetimes.

Through reforms to make colleges more affordable and accessible, we’re helping more students earn their college degree. We’ve simplified the Free Application for Federal Student Aid (FAFSA) by making it available earlier and by letting families use the previous year’s tax information, rather than making them estimate taxes for the current year. We’ve made it easier by allowing families to import tax information directly from the IRS. We’ve also doubled federal financial aid investments, created better, more affordable debt repayment options and promoted innovation and competition to bring down college costs and improve the quality of education. All of those changes have helped lower the barriers to applying to college.

These accomplishments are quantifiable. Then, there are those that aren’t — like how we are turning conversations from “Can I even afford college?” to “Where should I go?” and “What should I study?” or “How can I serve the community with my college education?” Those questions are now easier to answer than ever because of tools like the College Scorecard — and with the help of Google’s technology, this data will now be easily accessible to more people nationwide.

Designed hand-in-hand with students, parents, educators, researchers, policymakers and counselors, the College Scorecard has the most comprehensive data ever published about college costs, graduation rates, employment outcomes and student debt for every college. The dataset includes nearly 2,000 elements for more than 7,000 institutions, dating back 18 years.

With the College Scorecard, students and families can have better information to answer their college questions when looking into which schools to apply to. Starting next year, the FAFSA will direct students to the College Scorecard so that they can expand their college search and make the most informed college decision. And anyone — teachers, counselors, policymakers, researchers and school leaders — can use the data to support students’ success.  

We’re thrilled that starting today you can find college cost, graduation and earnings information from the College Scorecard directly in Google Search. Hundreds of millions of students and families pursue their college questions through Google, where trillions of searches are made every year. By featuring this data front and center, Google is helping more students and families get the information they need when they need it

Colleges

Google is also part of a robust and diverse group of organizations and companies committed to improving college access, affordability and outcomes. Organizations such as the College Board, ACT and Common App are encouraging students to use the College Scorecard and FAFSA to find schools that are good values before they submit their college entrance exam scores and their college applications. Apps such as  College Abacus, and Pell Abacus are building College Scorecard data into college search tools oriented towards low-income students while federal agencies such as the Department of Veterans Affairs and Department of Defense are building the data into their college search tools to ensure that students have the information they need to apply their service member and veterans’ benefits at high-quality schools.

Together, we’re working to let all hard-working students know that they have the resources and supporters there alongside them every step of the way so that they can reach their educational goals.  

Helping prospective students make decisions about their future

With college application season approaching in the U.S., tens of millions of people of all ages face important and complicated decisions regarding their higher education. Online research helps students decide whether to go to college, which school to attend, the level of education or training to pursue, and the costs they will incur. Each year in the U.S., there are hundreds of millions of Google searches related to educational institutions.

Now when people search for more information about these colleges and universities, Google will display in-depth search results from the U.S. Department of Education’s College Scorecard, that detail graduation rate, average total cost with aid, average salary after attending that institution, and updated data on acceptance rate and undergraduate tuition and fees.

[edu] search US DoE 3

By surfacing this information directly in Search, people will have access to detailed information and data as they approach decisions about higher education. Now whether they’re looking for average tuition costs with financial aid, searching for a school with a high acceptance rate, or projecting how long it will take to pay off student loans based on average salary after graduation, Google can provide that first step into deeper research online.

Research is just the first step in a student’s journey to higher education. We hope that our in-depth search results will help them to discover opportunities, gain access to relevant content, and prepare for the next step in their education.

Webmaster Forums Top AMP Questions

It has been busy here at Google Webmaster Central over the last few weeks, covering a lot of details about Accelerated Mobile Pages that we hope you have found useful. The topics have included:

We’ve also been seeing a few AMP questions coming to the Webmaster forums about getting started using AMP on Google Search. To help, we’ve compiled some of the most common questions we’ve seen:

Q: I’m considering creating AMP pages for my website. What is the benefit? What types of sites and pages is AMP for?

Users love content that loads fast and without any fuss – using the AMP format may make it more compelling for people to consume and engage with your content on mobile devices. Research has shown that 40% of users abandon a site that takes more than three seconds to load. The Washington Post observed an 88% decrease in article loading time and a 23% increase in returning users from mobile search from adopting AMP.

The AMP format is great for all types of static web content such as news, recipes, movie listings, product pages, reviews, videos, blogs and more.

Q: We are getting errors logged in Search Console for AMP pages; however, we already fixed these issues. Why are we still seeing errors?

The short answer is that changes to your AMP pages take about a week to be updated in Search Console. For a more in-depth answer on why, Google’s Webmaster Trends Analyst John Mueller shared a detailed post on Search Console latency challenges.

Q: Our AMP pages are not showing up on Google Search. What should we do?

Only valid AMP pages will be eligible to show on Google Search. Check the validity of your  AMP pages by using the AMP HTML Web Validator, the Chrome or Opera Extension or through a more automated process such as a cron job to make sure all new content is valid.

While it’s good practise overall to include schema.org structured data in your AMP pages (we recommend JSON-LD), it’s especially important for news publishers. News content that includes valid markup properties are eligible to be shown within the Top Stories section in Google Search results. To test your structured data, try using the structured data testing tool.

If you have more questions that are not answered here, share your feedback in the comments below or on our Google Webmasters Google+ page. Or as usual, feel free to post in our Webmasters Help Forum.